Execution Is the Product.
Founded in 2022 in Nairobi, YMIA exists to solve a specific problem: good plans for Africa fail more often in execution than in strategy.
Our mission is to connect people, businesses, and opportunities across Africa by providing reliable execution, operational intelligence, and local expertise — reducing the complexity of doing business on the continent.
Trust is infrastructure.
In markets built on relationships, trust isn't a soft value — it's what makes commerce, partnership, and long-term growth possible at all.
Local expertise beats generic playbooks.
Every market has its own texture. We work from what's actually true on the ground, not templates built elsewhere.
Execution is the differentiator.
Plenty of organisations can plan. Fewer can reliably deliver. We compete on delivery.
Flexibility over rigidity.
We scale support to fit the task — from a single administrative function to a full operational partnership.
Trust, At Every Level of Work.
Execution in Africa depends on people, not just plans. Our network spans every tier of workforce it takes to get things done — all held to the same standard of vetting, briefing, and accountability.
Professionals
Consultants, specialists, and subject-matter experts brought in for engagements that need deep technical or industry knowledge.
Skilled Labour
Technicians, tradespeople, and skilled operators who carry out specialised on-the-ground work — installations, logistics, and technical execution.
Unskilled Labour
General workforce support for the tasks that keep operations moving — sourced, briefed, and supervised to a consistent standard.
Casual & Day Labour
Flexible, short-term workforce coordination for time-bound tasks — no less accountable than a long-term engagement.
Behind the Work
One accountable team, across every function that matters.
Walter Jungah
Walter founded YMIA Group in 2022 in Nairobi to close the gap between planning and execution for organisations doing business across Africa. Alongside YMIA, he also works directly in Kenya's financial services market — experience that shapes YMIA's hands-on, execution-first approach to every engagement.
Barbra Celly
Sets strategic direction across YMIA's service lines and represents the group in key partnerships.
Michael Muthui
Leads YMIA's technology and digital transformation capability across client engagements.
Rose Awuor
Oversees financial strategy, reporting, and operational budgeting across YMIA's African markets.
John Odhiambo
Coordinates day-to-day operational delivery across YMIA's service pillars and client accounts.