Practical thinking on market access, operations, and what it actually takes to do business across Africa.
A good plan for Africa is common. A plan that survives contact with a real market, a real vendor, and a real regulator is not. Here is why execution — not strategy — is the actual bottleneck for most organisations entering the continent.
The African Continental Free Trade Area is the largest free trade area by number of member states in the world. Here is what it actually changes for a business trying to move goods, services, or capital across African borders.
Before the pitch deck, before the market-sizing spreadsheet — five questions that separate organisations who execute well from organisations who spend a year finding out the hard way.